Creating Motley

During the re-brand of Qbic, it was decided that the bar & restaurant needed its own identity.

And while the rooms were for overnight guests, the shared space was for everyone. So it needed its own distinct character. A place for locals and guests to come together to eat, drink, work or play.

The Solution

Multiple rounds of naming, debate and design brought us to MOTLEY. It felt playful and reflected our free-spirited character of a parent brand.

Logo, toolkit and webpages were created and rolled out.

Skills

Branding
Project Management
Creative Direction
Rollout of Brand – On & Offline

Meet Motley:

A CHARACTER FILLED SPACE AT THE CENTRE OF EVERY QBIC HOTEL

Working with Ragged Edge we adapted the graphic elements from the Qbic brand, and created a logo and brand frame that could be applied in a variety of ways.