Launching A Hotel

A grand entrance was needed to announce the opening of Qbic Hotel Brussels.

The objective: Get noticed and grow the database.

The Solution

Two ideas stood out for us. ‘100 Testers” and ‘The Great €1 Room Sale’. Each campaign was aimed at a slightly different audience, and both were successful at grabbing attention and getting people through the door.

Working with Up Hotel agency, we created and executed both campaigns.


  • Marketing
  • Creative Ideas
  • Project Management
  • Creative Direction
  • Content Creation

The 1€ Room Sale

The idea was simple; every month Qbic Brussels gives away 100 rooms for a euro. To be in with a chance of bagging one, guests sign up to the mailing list and wait for their unique link to be emailed to them when the sale opens. Once clicked, they are taken to a game where they spin a wheel and win either a room for a euro, or a ‘booby’ prize – everyone’s a winner!

1€ Sign Up

All social media, influencer and PR channels directed people to a central page on the Qbic website that we had designed and built

1€ Competition Day

Following lots of social and email teasers for competition day, all entrants were sent an email with a unique link to spin the wheel.

100 Testers

This campaign was run first and aimed predominantly at influencers. The idea was to find 100 testers for a VIP experience in the hotel before it was due to open to the general public. Influencers shared their experiences on social.