Qbic Hotels

Prior to Covid19 Qbic Hotels was a revolutionary new concept in the hospitality market.

The first hotel in London opened to great acclaim, and what followed was an urgent need to build a brand that reflected the vision and values of Qbic as it geared up for a fast paced European expansion.
We had already developed Qbic’s experience and identity to a point where it had serious eco credentials, a dedicated army of guests and an alternative approach to design, we just needed a new brand to drive the change Qbic aspired to create as it expanded.
Working with Ragged Edge and Up Agency, we created a brand strategy, architecture, visual & verbal identity and guest experience loved by all

Hotels are open spaces, where vibrant lives and cultures intersect

The Qbic graphic system is inspired by the hotel’s physical layout, and the coming together of different people and ideas. Made up of playful blobs and textures, a colourful, adaptable and characterful brand. Eccentric yet attractive.

Welcome Character

We built a strategic platform that could live in every part of the experience, internally and externally. An idea that took Qbic’s desire to do good, and amplified it into something bigger and more emotional. So while budget hotels treat guests like room numbers, Qbic welcomes character.