Merci Maman

Founder, Béatrice created Merci Maman’s first charm bracelet in 2007 at her kitchen table in Fulham. Born from the idea of cherishing special moments with uniquely personalised gifts to celebrate motherhood and the special bond between a mother and her child.

Every item sold can be customised and engraved by hand, so Merci Maman needed a web experience that made this easy for the end user.

The Solution

A complex and fast paced project, Merci Maman's site was under performing when we met. The team desperately wanted the ability to bring the brand to life, better communicate their USP's and improve conversion.

We performed a wide and detailed Competitor Analysis in order to align all stakeholders in the direction of travel, before entering a fast paced, collaborative design process.


  • UX Design
  • Personalisation
  • Collaboration on brand evolution
  • Creative Direction

Partnering Through The Process

The Merci Maman site was to be built by our Magento specialist partner agency, objectsource, so we designed the site with Adobe Commerce page builder in mind. Our approach was to create a series of ‘blocks’ that would maintain a balance with one another throughout the UX.