DESIGN | UX | PERSONALISATION
Merci Maman
Founded in 2007 with a mission to celebrate motherhood through beautifully hand-engraved, personalised jewellery.
As a brand built on meaningful connections, Merci Maman needed a web experience that made jewellery customisation seamless while effectively communicating their unique selling points. Their existing site was underperforming, and they sought a solution to improve engagement and conversion.
Our Approach
Distil conducted an in-depth Competitor Analysis to align stakeholders on the brand’s digital direction. From there, we led a fast-paced, collaborative design process focused on enhancing UX, refining the brand’s visual language, and ensuring a seamless personalisation experience for customers.
The Outcome
The new website brought the Merci Maman brand to life, making personalisation intuitive while improving usability and conversion. By combining strategic UX design with a refined brand evolution, the digital experience now fully reflects the brand’s warmth, craftsmanship, and emotional significance.
Services provided: Competitor Analysis | Creative Workshops | Website Design | UX Functionality | Wire Framing | Product Personalisation
Partnering Through The Process
The Merci Maman site was to be built by our Magento specialist partner agency, objectsource, so we designed the site with Adobe Commerce page builder in mind. Our approach was to create a series of ‘blocks’ that would maintain a balance with one another throughout the UX.
