PACKAGING | PRINT | CONTENT | APPAREL
Workshop Gymnasiums
Located within six Bulgari Hotels across the globe
Workshop Gymnasium is a global leader in luxury health and lifestyle, with locations across London, Milan, Bali, Dubai, Beijing, and Shanghai—plus more set to open. Alongside its gyms, Workshop offers nutritional supplements, fitness accessories, and apparel. As the brand expanded, it needed a refined identity that remained consistent across all touchpoints.
Our Approach
Since 2015, Distil has worked closely with Workshop to evolve its brand identity, ensuring a seamless experience across digital and physical platforms. This has included packaging design for supplements and merchandise, apparel design, printed ads, social content, and pitch decks.
The Outcome
The ongoing collaboration has strengthened Workshop’s visual identity, reinforcing its position as a leader in the luxury fitness space. Through strategic design solutions, the brand continues to resonate with its global audience while maintaining a premium and cohesive presence.
