Astley Clarke

A British jewellery brand with a desire to create relevant, relaxed and luxurious Jewellery for a new generation.

From diamonds and gemstones to free personalisation, Astley Clarke pieces are made to be worn, layered, gifted and enjoyed every day.
Following a recent branding project, Astley Clarke were in need of a website to match its new elevated persona. The team behind Astley Clarke were clear, they wanted a best in class, design lead, eCommerce experience that could marry with their CRO goals.
Distil conducted an in depth Competitor Analysis before entering an intense design process that resulted in a new website, improved UX and a suite of accompanying transactional emails that more than satisfied the brief.

Designed for Adobe Commerce / Magento

The Astley Clarke site was to be built by our Magento specialist partner agency, objectsource, so we designed the site with Adobe Commerce page builder in mind. Our approach was to create a series of ‘blocks’ that would maintain a balance with one another throughout the UX.

In a world where everyone wants individuality, personalisation is key

One particular design challenge for Astley Clarke was creating a seamless personalisation journey across all devices that includes your own message and photos.