nkuku : Home and Lifestyle



Ethical. Eco-Friendly. Handmade.

Working with artisans throughout the world, combining timeless design with traditional skills and natural materials, Nkuku creates beautifully handmade home and lifestyle products.
Our relationship with Nkuku started with a need to rework a key area of the conversion journey on their website. This lead to Beckie providing direct support in-house to help improve the processes and leading a team of talented, multi skilled Creatives and Marketeers to create best in class communications that showcases the Nkuku brand, values and products at every touchpoint.
Following a contract in which Beckie provided mentoring to the creatives, improved the processes going through the internal content agency, and enabling Nkuku to innovate it's design language, Distil still provide creative services when required.

Mentorship and Collaboration

Through a blend of strong aesthetic approach and insights driven decision making, we set the standard for how Nkuku shows up as a brand. From the photography production manager to the Graphic designer, the mentoring and direction we provided enabled the team to drive up the quality of every touch point.

Improving User Journeys

By working closely with the Nkuku E-commerce team, we were able to advise and visualise small changes that improved conversion whilst maintaining brand consistency.