CREATIVE DIRECTION | MENTORING | PRINT | DIGITAL
nkuku
Ethical. Eco-Friendly. Handmade.
Nkuku, known for its beautifully handmade home and lifestyle products crafted by artisans worldwide, wanted to refine a key area of the conversion journey on their website. This initial need led to a deeper collaboration focused on improving internal processes and elevating brand communications across all touchpoints.
Our Approach
Beckie provided direct in-house support, leading a team of multi-skilled Creatives and Marketeers to enhance workflows and create best-in-class communications that truly reflected Nkuku’s brand, values, and products. This included mentoring the creative team, streamlining content production, and helping to evolve Nkuku’s design language.
The Outcome
The collaboration strengthened Nkuku’s internal creative processes, fostering innovation and efficiency within their content team. Even after the initial contract, Distil continued to provide creative services as needed, ensuring Nkuku’s brand remains visually compelling and aligned with its values.
Mentorship and Collaboration
Through a blend of strong aesthetic approach and insights driven decision making, we set the standard for how Nkuku shows up as a brand. From the photography production manager to the Graphic designer, the mentoring and direction we provided enabled the team to drive up the quality of every touch point.
Improving User Journeys
By working closely with the Nkuku E-commerce team, we were able to advise and visualise small changes that improved conversion whilst maintaining brand consistency.
