BRAND | PRINT | APPAREL
BRITISH TEEN & MASTERS CHAMPIONSHIPS
An official CrossFit licensed event, the BTC / BMC were the first of their kind in the UK, welcoming athletes of all ages to compete for the title of Britains Fittest Teen / Master.
Two years after launching in 2015, the British Teen & Masters Championships (BTC/BMC) needed a brand refresh to reflect its growing popularity. The goal was to create a strong identity while maintaining the essence of the original competition.
Our Approach
BTC/BMC wanted a bold new logo that honoured the competition’s roots. Distil developed a refreshed identity, delivering a striking new logo alongside supporting graphics and apparel that reinforced the brand’s presence.
The Outcome
The updated branding gave BTC/BMC a stronger visual identity, aligning with its growth and reputation. The new logo and supporting assets ensured a cohesive and impactful look across all competition materials.
A Flexible Solution
The logo design needed to be able to flex to house each individual event title, as well as a combined title: “British Teen Championships”, “British Masters Championships” and “British Teen & Masters Championships”.
Finally, in June 2021, the competition officially became a CrossFit® licensed event, and was recently taken over by CrossFit Southampton.
