BRAND | STRATEGY | WEB | COPY
BakeryBits
The store cupboard for bakers of all shapes and sizes.
BakeryBits was founded on the same principles as great bread-making—care, quality, and patience. After 12 years of organic growth, the brand and its web presence no longer reflected its values. It needed a refreshed identity and digital experience to align with its commitment to quality, sustainability, and employee wellbeing.
Our Approach
Distil developed a comprehensive brand strategy, refining the brand architecture, visual and verbal identity, and online presence. The goal was to capture founder Patrick’s ethos and bring BakeryBits’ story to life in a way that resonated with both loyal customers and new audiences.
The Outcome
The rebrand provided BakeryBits with a modern, cohesive identity that honoured its heritage while positioning it for future growth. The new website and branding created a seamless, engaging experience that reflected the company’s dedication to quality and sustainability.
Services provided: Competitor Analysis | Creative Workshops | Creative Strategy & Direction | Brand identity | Tone of Voice | Copywriting | Website Design | UX Functionality | Wire Framing
BakeryBits, as the name suggests, sells just that. Bits to bake with.
We created a playful visual identity for BakeryBits that can adapt to the environment it’s featured in. Adding a little character with a friendly flourish to the ‘k’ and indents on the ascenders.
Visual and verbal strategy
We carried out a host of interviews and in depth analysis during the research phase of this project. What emerged were some strong themes around quality, community and sustainability. From here, we crafted a tone of voice to fit.
