Creative Direction, Project Management, Branding

Branding Qbic

Hotels are open spaces, where vibrant lives and cultures intersect. 

The Qbic graphic system is inspired by the hotel’s physical layout, and the coming together of different people and ideas. Made up of playful blobs and textures, a colourful, adaptable and characterful brand. Eccentric yet attractive.


We built a strategic platform that could live in every part of the experience, internally and externally. An idea that took Qbic’s desire to do good, and amplified it into something bigger and more emotional. So while budget hotels treat guests like room numbers, Qbic welcomes character.

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