Auriens engaged Distil to enhance their website’s UX and lead generation while refining their broader brand positioning. Early discussions revealed the need for an interim tone of voice and brand foundation to support these improvements.

We conducted a full technical site audit and competitor analysis, developing interim language guidelines for consistency. UX enhancements included a new conversion journey, redesigned apartment page templates, and new content blocks to improve engagement and lead generation. As the project evolved, our work expanded to writing and designing printed materials across various touch points. We also aligned messaging across digital, PR, SEO, and PPC teams for a unified brand experience.

What began as a UX and lead generation project evolved into a full site refresh with a clearer, more engaging customer journey. The updated website now delivers a seamless luxury experience, with an improved conversion journey and enhanced apartment pages. In addition to the digital work, we developed refined brand messaging and designed printed materials, ensuring consistency across all customer touch points.

Services provided: Competitor Analysis | Creative Workshops | Creative Strategy & Direction | Tone of Voice | Copywriting | Website Design | UX Functionality | QC & support to Developers | Content creation | Technical review | Project management