DESIGN | UX | STRATEGY | CHECKOUT
Astley Clarke
A British jewellery brand with a desire to create relevant, relaxed and luxurious Jewellery for a new generation.
Astley Clarke creates fine jewellery designed to be worn, layered, gifted, and enjoyed every day. Following a recent branding update, they needed a website that aligned with their elevated identity—one that was design-led, best in class, and optimised for conversion.
Our Approach
Distil began with an in-depth Competitor Analysis to ensure the new site would stand out in the luxury jewellery market. This was followed by an intense design process, focusing on creating a seamless eCommerce experience that balanced aesthetics with CRO objectives.
The Outcome
The result was a beautifully designed website with improved UX and a suite of transactional emails, ensuring a refined and cohesive digital presence that exceeded expectations.
Services provided: Competitor Analysis | Creative Workshops | Creative Strategy & Direction | Website Design | UX Functionality | Personalised Product UX | Wire Framing | Optimised checkout journey | QC & support to Developers
Designed for Adobe Commerce / Magento
The Astley Clarke site was to be built by our Magento specialist partner agency, objectsource, so we designed the site with Adobe Commerce page builder in mind. Our approach was to create a series of ‘blocks’ that would maintain a balance with one another throughout the UX.
In a world where everyone wants individuality, personalisation is key
One particular design challenge for Astley Clarke was creating a seamless personalisation journey across all devices that includes your own message and photos.
