aberston
The Brief
aberston founder, Djamel, came to us with a simple mission: to make it easier for independent retailers and creatives to connect, buy and sell.
He had the idea and the passion, but he needed to make it a reality. We were tasked with taking the idea and creating a brand strategy, visual & verbal identity and website design.
Our Approach
Starting with an in depth competitor analysis and a series of online workshops designed to help the founders realise their vision for aberston and how they wished to be perceived, we were able to craft a strategic brand platform and visual & verbal identity before creating various branded touch points and a set of bespoke website designs.
The Outcome
From simple idea to a wholesale marketplace, the end result was not just a brand and website, but a new business whose values place them firmly behind the independent retailers and creatives and ready to make their lives better.
Services provided: Competitor Analysis | Creative Workshops | Creative Strategy & Direction | Brand identity | Tone of Voice | Website Design | UX Functionality | Wire Framing | QC & support to Developers
aberston is the meeting place for independent retailers and creative makers.
We created a colourful visual identity for Aberston that stands out from the crowd, can compliment the many different creators it hosts, and adapt to multiple touchpoints across digital and print.
Rooted in Solid Research & Analysis
Key to ensuring all objectives for creating an emerging brand, tone of voice and website experience that would stand up within its sector, was in depth Competitor Analysis and client workshops conducted at the start of the project. Without this important discovery piece we would not have been able to fully realise the clients vision.
