The Thinking Traveller approached us to create their first-ever Impact Report, aiming to showcase their sustainability efforts and future goals in line with B Corp guidelines and best practices.
IMPACT REPORT | RESEARCH | COPYWRITING | DESIGN
The Thinking Traveller
Connecting travellers with thoughtfully selected, luxury villas and authentic local experiences across the Mediterranean.
The Brief
Our Approach
We began with an in-depth review of the company’s data, brand guidelines, and tone of voice, ensuring a comprehensive understanding of their achievements and aspirations. Using this foundation, we drafted and refined the Impact Report content collaboratively with the client. Once the copy was finalised, we moved into design—developing a paginated, visually engaging report that reflected their brand identity and met all B Corp standards.
The Outcome
The result was The Thinking Traveller’s first Impact Report: a clear, impactful, and beautifully designed document that celebrates their achievements and sets a foundation for ongoing transparency. Delivered in their preferred format, the report serves as a valuable tool for communicating their commitment to sustainability and social responsibility.
Services provided: Research | Data | Copywriting | Graphic Design
”Absolutely delighted with our first Impact Report. Beckie and Fiona immediately understood and got our brand, who we are, what we wanted and what we didn’t. They didn’t do this by asking endless questions or absorbing our time but by doing their own research and then ask very curious and focused clarifications from us. I love that by the time of our first meeting, they’d already thought it all through and came with ideas which we readily adopted. A strong, powerful female team who I would highly recommend.
Allie CrawfordChief Financial Officer - The Thinking Traveller
