The Thinking Traveller approached us to create their first-ever Impact Report, aiming to showcase their sustainability efforts and future goals in line with B Corp guidelines and best practices.

We began with an in-depth review of the company’s data, brand guidelines, and tone of voice, ensuring a comprehensive understanding of their achievements and aspirations. Using this foundation, we drafted and refined the Impact Report content collaboratively with the client. Once the copy was finalised, we moved into design—developing a paginated, visually engaging report that reflected their brand identity and met all B Corp standards.

The result was The Thinking Traveller’s first Impact Report: a clear, impactful, and beautifully designed document that celebrates their achievements and sets a foundation for ongoing transparency. Delivered in their preferred format, the report serves as a valuable tool for communicating their commitment to sustainability and social responsibility.

Services provided: Research | Data | Copywriting | Graphic Design