Launching A Hotel
Qbic Hotel Brussels
Launching a new hotel in a competitive market requires bold, attention-grabbing campaigns that drive awareness, engagement, and bookings from day one.
For the launch of Qbic Hotel Brussels, a bold campaign was needed to make a statement, attract attention, and grow the hotel’s database ahead of opening. The goal was to generate buzz and ensure strong initial occupancy.
Our Approach
Distil, in collaboration with Up Hotel Agency, developed and executed two standout campaigns: ‘100 Testers’ and ‘The Great €1 Room Sale.’ Each was designed to engage a different audience while driving awareness and bookings.
The Outcome
Both campaigns successfully captured attention, bringing guests through the doors and establishing Qbic Brussels as a vibrant, must-visit destination from day one. The strategic approach not only filled rooms but also built a strong foundation for future guest engagement.
Services provided: Marketing | Campaign Ideation | Project Management | Creative Direction | Content Creation
The 1€ Room Sale
The idea was simple; every month Qbic Brussels gives away 100 rooms for a euro. To be in with a chance of bagging one, guests sign up to the mailing list and wait for their unique link to be emailed to them when the sale opens. Once clicked, they are taken to a game where they spin a wheel and win either a room for a euro, or a ‘booby’ prize – everyone’s a winner!
1€ Sign Up
All social media, influencer and PR channels directed people to a central page on the Qbic website that we had designed and built
1€ Competition Day
Following lots of social and email teasers for competition day, all entrants were sent an email with a unique link to spin the wheel.
100 Testers
This campaign was run first and aimed predominantly at influencers. The idea was to find 100 testers for a VIP experience in the hotel before it was due to open to the general public. Influencers shared their experiences on social.
