Following our successful work with Auriens, we were invited to support Draycott Nursing & Care across their marketing activity and lead the design and build of a new website. The goal was to elevate the brand’s digital presence, align with the Auriens group, and clearly communicate the specialist, high-end nature of their services — all underpinned by a modern, future proof headless CMS.

We designed and built a fully bespoke site using a headless CMS, praised by the client as the best content management system they had ever used. Every element was carefully considered — from clean UX and mobile-first design, to the creation and population of all written content. We also developed a light-touch tone of voice guide, produced ongoing blog content, and delivered a suite of printed marketing assets.

While the new build was underway, we hosted and improved the performance of the existing WordPress site, ensuring continuity. Working closely with SEO and PPC agency we had introduced, Climbing Trees, we enabled the smoothest site migration they’d experienced — seamless, stress-free, and technically sound.

Draycott now has a high-performing, easy-to-manage website powered by a headless CMS that’s built for the future. The platform delivers on both brand and functionality — elevating the experience for users, editors and search engines alike. With a consistent and refined visual and verbal identity now in place, we continue to support Draycott with ongoing creative, content and campaign work across digital and print.

Services provided: Design & Technical Discovery & Recommendations | Creative Workshops | UX Functionality | Creative Strategy & Direction | Website Design | Headless CMS | Website Development | Copywriting | Marketing Collateral | Optimisation | Migration and Redirects