Bare Biology needed a standout launch campaign for Ready & Rested – their first ever magnesium product – that would elevate the brand’s creative approach beyond anything they’d done before. The campaign needed to engage across paid, owned, and earned channels, communicating the product’s benefits while reinforcing Bare Biology’s reputation for premium, trusted supplements.
PRODUCT LAUNCH CAMPAIGN | CREATIVE | DESIGN
Bare Biology
A family-owned, female-founded supplement brand built on transparency, quality, and trust.
The Brief
Our Approach
We created a bold campaign identity and rollout across multiple touchpoints: website assets, Meta ads, launch emails, a gifting postcard for press and influencers, and a retailer sell-in sheet to support B2B sales. Our work elevated the visual and verbal creative direction, bringing fresh energy while staying true to Bare Biology’s premium positioning.
The Outcome
The launch became Bare Biology’s most successful to date, exceeding all expectations.
Highlights included thousands of product sales, a significant uplift in new customer acquisition, and record-breaking engagement across social and email. Performance metrics also showed exceptional results, with the strongest-ever ROI on paid campaigns and the brand’s best-performing CRM activity to date. The creative not only delivered commercial success but also set a new benchmark for Bare Biology launches.
A Statement in Simplicity
For the first phase of the campaign, we created a postcard as part of a gifting pack to journalists and influencers that let the idea speak for itself. Taking the launch line “We’re finally doing Magnesium” and repeating it to form the silhouette of a capsule, the design balanced minimalism with meaning. A strikingly simple expression of product and message in one.
The Ready & Rested launch was Bare Biology’s most successful ever, driving record sales, attracting a wave of new customers, and achieving their best-performing digital and CRM campaigns to date.
3000
Performance increase on the next best previous product launch
800
More visits to the product page vs their top selling product
24
Uplift in new customer acquisition
498
Product subscriptions within the first few weeks
2.2
Post interactions
30
Link clicks from Social alone
Highest value in sales from a single email ever.
”Working with Beckie and Fiona means having two very talented creatives as an extension of your team. They have really helped us bring our brand to life, both visually and verbally, across a number of different channels for recent product launches. They're incredibly easy to work with and I feel confident in their ability to deliver great quality creative.
Izzy JacobsHead of Brand & Product - Bare Biology
