Qbic Hotels is a revolutionary new concept in the hospitality market. The first hotel in London opened to great acclaim, and what followed was an urgent need to build a brand that reflected the vision and values of Qbic whilst maintaining a focussed marketing strategy.
Qbic challenged Distil with an array of requirements, very quickly we were able to provide basic Brand Guidelines, photography, signage, stationary, and anything else they needed along the way. Happy with the progress and working relationship 6 months on Distil accepted a new challenge – to head up the creative output of the brand, driving marketing and brand development to support plans for international expansion
We spent a lot of time with the founders and MD, weaving out what Qbic stands for and the vision for the future – not just for Qbic, but the industry as a whole. Qbic was (is) a brave new brand, itching to do things differently, and yet the visual identity that came from Amsterdam to London did not match up.
Whilst simultaneously running the day to day marketing, social and creative needs of a design conscious hotel chain, we embarked on a large scale re-brand and roll out. Heading up various teams of designers, developers and signage experts Distil was able to lead and shape the project from start to finish with award winning results.
Branding | Brand Development & Implementation | Creative Direction | Marketing Strategy & Execution | Newsletter Campaigns | Responsive Design | Print Design | Digital Design | Signage | Social Media | Events | Copywriting
The previous website already converted well but had a lot of room for improvement. Primarily we looked at improving user experience and brand communication, always remembering not to be afraid to have fun with it. The end result was a responsive website that works seamlessly across all devices, converts at a high rate and communicates the brand effectively.
Once the re-brand challenge was complete and we were armed with a toolkit we loved, creating stationary and internal brochures for the team was easy, and guest communications became simple and fun.
In order to provide help to guests, support local business and improve SEO, we created an insiders online guide to the local area featuring hints and tips for events, food, drink, art, music, shopping and general London fun for all.
This guide is can be found on the main Qbic Hotel website making it accessible on any device. A large touchscreen can also be found within the hotel lobby enabling guests to browse for a place to go before they leave the building.
In order to celebrate the local talent in East London we created a series of events called QbicSessions. These events range between live music performances, networking events and spoken word nights etc.
#QbicSessions has enabled Qbic Hotel to tap into a community of people who are becoming tastemakers and ambassadors for the brand.
As a design hotel it was important to portray Qbic in the best possible light, so we conducted regular photoshoots in and around the building to keep imagery fresh and relevant.