Matter is a collaboration between poetry, animation and sound design, that explores the relationship human beings have with light and the universe.
A spoken word production with great ambitions, Deanna the director required an identity and digital presence that would represent Matter and provide clues as to what the future audience might eventually experience. The results had to be visually aesthetic, creative, bold and create curiosity in the viewer
Following a lot of exploration and discussions with Deanna we took her vision and tried to create a physical representation of Matter that answered the brief.
Starting with the development of a brand inspired by cosmology, we moved to its potential applications before finally creating an interactive website that is able to present audio, video and information in an imaginative and fun way.
Branding | Art Direction | Print Design | Digital Design | Web Design & Build
A strong and well balanced icon featuring deconstructed letters that are still easily recognisable
Geometric shapes, layers and elements were created to provide endless combinations that can be created to fit any intended application.