The Brief
Mango Mouse is a website offering simple, fast and affordable tools for companies to create their own HD quality television adverts. By using the Mango Mouse service companies with lower marketing budgets are able to bypass the huge costs associated with creating quality adverts.
Mango Mouse was just an idea when they came to Distil to ask us to create a simple, fun and flexible visual identity.
The Solution
Having spoken with the founders of Mango Mouse and looked into the service they were gearing up to be able to provide we decided to create a professional yet playful identity.
Mango Mouse were certain they wanted a mouse icon that played on the idea of a computer mouse coming to life and eventually become animated across multiple applications, so thats were we started.
Skills
Branding | Visual Identity | Illustrator | Photoshop | Brand Guidelines
The Mouse
The mouse icon created to represent Mango Mouse is helpful, yet mischievous.
Designed with animation to bring the character to life in mind, the mouse is meant as a flexible icon that could be used for multiple styles of application.
Primary Typeface: Poppins
Poppins is an open source family and an internationalist take on the geometric sans genre.
Poppins was selected as the primary Mango Mouse typeface because it provides great flexibility when typesetting across a range of content.
