Project Management, Marketing, Creative Direction, Content Creation

Launching A Hotel

1€ Room Sale

The idea was simple; every month Qbic Brussels gives away 100 rooms for a euro. To be in with a chance of bagging one, guests sign up to the mailing list and wait for their unique link to be emailed to them when the sale opens. Once clicked, they are taken to a game where they spin a wheel and win either a room for a euro, or a ‘booby’ prize – everyone’s a winner!

Watch the video > > >

1€ Sign-up

All social media, influencer and PR channels directed people to a central page on the Qbic website that we had designed and built

1€ Competition Day

Following lots of social and email teasers for competition day, all entrants were sent an email with a unique link to spin the wheel.

Number Of Email Sign Ups - 10k+
Number Of Stays - 300

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