THE BRIEF
You might not be aware, but our Creative Director is also a qualified Personal Trainer! She has setup a private studio in Brighton from which she trains a limited number of clients. It was only right that we create a relatable brand and website that reflected her ideals, services and love of colour!
THE SOLUTION
When it comes to branding, personal trainers and gyms have successfully typecast themselves. We avoided this, preferring instead to create a playful logo mark which led to an attractive, impactful, web and social presence that serves as a calling card for new clients.
BW Fitness Logo
We created a bold, 90s surf culture inspired logo (she grew up in Cornwall you know), that could be used for multiple applications in various colour combinations.
Digital Presence
Next came a website, social media profile and print collateral
Rolling Out The Brand
