When Steven Ansell of Blood Red Shoes got in touch to see if an idea he had to release the first single off their next album differently was even possible, we of course said yes.
Working together, we designed and built a bespoke website in concrete5 that would enable the guys to release teaser trailers, and eventually create a worldwide treasure hunt. On our advise, the band hid 10 QR codes in 10 cities around the world.
We created an API that plugged into Soundcloud and allowed the track to be played once all the clues had been found and the track unlocked. The first person to find a clue scanned the code, logged in using Facebook connect and not only got two free tickets for life, but also their face on the front of the website next to their city, unlocking their section of the song.
Marketing | Soundcloud API | QR Codes | Facebook Connect | Responsive Design | Bootstrap 3 | Concrete 5
The holding page showing a teaser trailer before the clues were released. We created bespoke media player controls to add to the look and feel
Only two cities left to find their clues and unlock the final sections of the song. Here you can see who was responsible for finding and scanning each city clue.
All clues found, the song unlocks and as does the rest of the site. We created an api that allowed us to pull the track from soundcloud and created a custom player that animated the waveform as it played.
Due to the fact that the site was going to be visited using mainly mobile devices, particularly during the treasure hunt, we needed to make sure that every part of this site was fully responsive and easy to use at whatever scale.
hey guys! just wanted to say a massive thank you from myself and laura, the site looks great and worked great yesterday! for the small amount of time it went wrong it was awesome how fast you guys were on the case sorting it out, and ironingout the little bug when a naughty french girl tried to cheat haha. really love how the whole interface works and that it doesn't look like anyone else's website. we've never had any online launch run so smoothly, and even tho we really hoped the song would all be unlocked yesterday, we didn't really expect it would actually happen that fast. couldn't have done it without you guys! sx