DESIGN | UX | STRATEGY | CHECKOUT
Astley Clarke
A British jewellery brand with a desire to create relevant, relaxed and luxurious Jewellery for a new generation.
Astley Clarke creates fine jewellery designed to be worn, layered, gifted, and enjoyed every day. Following a recent branding update, they needed a website that aligned with their elevated identity—one that was design-led, best in class, and optimised for conversion.
Our Approach
Distil began with an in-depth Competitor Analysis to ensure the new site would stand out in the luxury jewellery market. This was followed by an intense design process, focusing on creating a seamless eCommerce experience that balanced aesthetics with CRO objectives.
The Outcome
The result was a beautifully designed website with improved UX and a suite of transactional emails, ensuring a refined and cohesive digital presence that exceeded expectations.
Services provided: Competitor Analysis | Creative Workshops | Creative Strategy & Direction | Website Design | UX Functionality | Personalised Product UX | Wire Framing | Optimised checkout journey | QC & support to Developers
In a world where everyone wants individuality, personalisation is key
One particular design challenge for Astley Clarke was creating a seamless personalisation journey across all devices that includes your own message and photos.
